Richard James Mayfair — a diffusion line sold under licence — presents a unique challenge, promotional materials need to retain their own identity without taking things too far away from the parent brand.
The aim was to be unconventional and visually interesting, whilst ensuring the clothing remained centre stage. The images were used for point of sale, online, and most notably featured on the John Lewis website.
Producer — Chris Scott-Gray
Photography — Anna Michell
Styling — Susan Vong
Lookbook Design — Studio Pretty