Chester Barrie served as the menswear sponsor for the Olivier Awards for eight years, dressing a wide array of presenters and nominees. The aim of the partnership was to establish Chester Barrie as a brand associated with Red Carpet events, and to engage with popular culture in an organic

way. The chance to work with celebrity partners was a particular privilege and helped to elevate the Chester Barrie brand on social media. The campaign presented Chester Barrie to the world, we entertained global retailers, press and influencers with positive results throughout.