Chester Barrie served as the official menswear sponsor of Leicester Tigers between 2011 and 2018, giving the brand access to a host of international rugby players with resonance across key brand demographics. Chester Barrie placed a

permanent advertising presence at Welford Road Stadium and organised events where customers could meet players including Ben Youngs, Manu Tuilagi, and Ellis Genge. Campaign images were used across social media, online and at Point of Sale.