is the portfolio of Chris Scott-Gray. With more than 20 years’
experience building successful brands and developing global marketing
strategies, he has the skills and expertise to help your brand grow.
Working with a team of regular collaborators, Chris can direct marketing
campaigns and produce multimedia content with global appeal.
Skills & Experience
Developing brands and creating compelling stories
Responsible for developing the messaging at Chester Barrie; ensuring
the brand maintained a modern, relevant image. Worked with Simon
Carter to develop his brand and to bring it to life.
Setting and implementing successful marketing strategies
Experience as a member of the senior management team that set
strategy for the Prominent Europe Brands business. Built the
marketing budget to support those aims, created a monthly calendar
and critical path, helping to grow sales by over 80% in five years.
Managing disparate teams of internal and external staff
Experience recruiting and managing staff and agencies — including PR
(both in the UK and overseas), social media, advertising, graphics
and web development to support Chester Barrie, Simon Carter and
Richard James Mayfair.
Building and supporting retail businesses
Supported the opening of five outlet stores, more than 40
concessions and the Chester Barrie flagship store on London's Savile
Supporting overseas growth
Responsible for developing international marketing support
programmes, notably for China and Korea, as well as Chester Barrie’s
Italian concession business.
Delivering growth through sales and strategic partnerships
Opened accounts for Chester Barrie with Harvey Nichols, House of
Fraser and Coin; brought Green Baby into John Lewis and House of
Fraser as a well as a number of independent stores.
Responsible for negotiating and overseeing the sponsorship of:
Leicester Tigers, The Olivier Awards, Golf Croquet World
Championship and Chateau Impney Hill Climb.
Producing high quality photoshoots & video
Organised eight shoots a year plus various videos; also managed all
Planning and delivering successful events
Produced seven on-schedule presentations at London Fashion Week Men
(LCM); responsible for running a number of in-store events;
developed IAF Convention programmes and meetings
Commissioning, editing and writing
Former magazine editor with a network of writers and journalists;
creating brand books, lookbooks, brochures and newsletters for the
Organising trade show participation
Arranged participation at various exhibitions including Pitti Uomo,
MRket and Bubble.
Creating e-commerce businesses and building websites
Reponsible for the Chester Barrie website and doubled sales; was
responsible for all brands on partner websites including House of
Fraser, John Lewis, Harvey Nichols and The Rake; managed the
creation of the Prominent Europe website.
Building long-lasting relationships
Strong business network across the fashion industry and beyond.